Rebuilding Bunnings’ e-commerce experience
A full storefront rebrand and recreation—designed for how Australian customers browse, buy, and return to Australia’s leading home improvement retailer.
A commerce experience worthy of the brand
Bunnings needed more than a visual refresh. The brief was to recreate the online shopping experience so it felt as clear, capable, and trustworthy as the in-store brand—while standing up to the traffic and catalogue depth of a national retailer.
Scale, clarity, and brand in one storefront
National retail e-commerce is unforgiving. The experience needed a ground-up rethink—without losing the trust customers already associate with the brand.
Catalogue depth
Huge product ranges and peak traffic demand a storefront that stays fast and easy to navigate.
Brand confidence
Online had to feel as clear and capable as shopping in-store—practical, trustworthy, and unmistakably Bunnings.
Two audiences
DIY and trade shoppers needed different paths to the same catalogue without a fragmented experience.
How we rebuilt the shopping experience
We rebuilt the storefront as a coherent product—brand, commerce flows, performance, and delivery working together.
Brand-led UX & UI
A renewed visual language and interaction model with clear hierarchy, practical navigation, and product pages built for decision-making.
- Visual system aligned to the brand
- Clear product page hierarchy
- Practical navigation for large catalogues
Commerce architecture
Storefront flows rebuilt around browse, search, product detail, basket, and checkout for large catalogues and repeat shopping.
- Browse and search redesigned
- Basket and checkout simplified
- Built for repeat shopping behaviour
Performance & reliability
Front-end and delivery choices aimed at fast page loads and stable peak-period behaviour when demand spikes.
- Fast page load targets
- Stable peak-period behaviour
- Delivery choices built for scale
Partnership delivery
Phased delivery with clear checkpoints, stakeholder-ready demos, and tight feedback loops across teams.
- Phased checkpoints and demos
- Merchandising and digital alignment
- Clear communication throughout
A storefront ready for how customers shop today
The result was a recreated e-commerce experience: stronger brand presence online, clearer paths to purchase, and a foundation built to evolve with merchandising and campaign needs.
Unified storefront
One coherent experience from homepage to product detail.
Browse to checkout
End-to-end flows rebuilt for how customers actually shop.
Brand-first UX
A visual and interaction system that feels unmistakably Bunnings.
Built for scale
Architecture and delivery choices ready for national retail demand.
What the client said
How the partnership felt from the client’s side, from collaboration and delivery through to the result.
“Acculogics rebuilt our e-commerce experience end to end—modern, fast, and true to how our customers shop. They respected the brand, handled a complex programme with clear communication, and delivered a storefront we could stand behind.”
Ready to start yours?
Whether you need a full storefront recreation or a focused commerce upgrade, we will help you scope it clearly and ship with confidence.